Productivity/Creative “Contultants” v “Practitioners” 

So, about 4 years ago I discovered this whole genre of life and learning called, “Productivity.” Among many others, the field includes books like Getting Things Done, along with authors and podcasters like Merlin Mann, Todd Henry, and Scott Belsky. You can learn about it on websites like Lifehack.org and 99U.com Essentially the field is about efficiency and creativity: getting your best work out to people with consistency, excellence, and a degree of interest.

However, more recently I’ve noticed an interesting trend: basically I think the field is dividing into two types of thought leaders: those who write about creativity and productivity, and (2) those who have actually done something creative. 

I don’t want to name names, but I was listening to a productivity/creativity podcast months ago when it occurred to me that the person was basically a productivity expert because, well, he was a productivity expert. 

In other words, he hadn’t really created anything, except more information about being productive.

There were no stories about being “in the trenches” of productivity: He hadn’t written a screenplay, completed a record, led a company or team that was constructing (and delivering) a tangible product.

He was a creative/productivity “consultant”.

… And frankly, I wasn’t that interested.

For this current season of my life, I find myself drawn to people who are practicing creativity and productivity, not merely writing about it. To my mind, they have more to say about the blood and guts part of “getting things done”, like:

* inspiring people over the long-term

* creating a signature style in the midst of a corporate culture

* navigating the scarcity of resources (human and otherwise)

* the pressure of constantly having to come up with “the next big idea”

The list of productivity voices gets a lot shorter when you look for people who are actually getting work done, rather than merely posting about creative theory and interesting life hacks.

In fact, I’m going to recommend starting with a list of three people. These folks have done the work over the long haul, therefore (in my opinion) they have an authority and wisdom that comes from a slightly deeper place.

  1. James Victore is a NYC-based artist/designer who has been creating posters and visual art since the 90s. His work is provocative and engaging. His YouTube series, “Burning Questions“, answers some of the basic levels of creativity, and does it from the perspective of a guy who has actually done it (he does a year-end reading list, which I love). I’d encourage you to subscribe. (He’s also quite funny.)
  2. I’ve written about Twyla Tharp before: she is an award-winning, acclaimed choreographer and dancer (who also lives in New York City). Her book The Creative Habit is simply one of the most interesting and thorough works on how to be creative “in the real world”. It is full of lists and suggests (yay!), as well as stories of how this stuff has born itself out in Tharp’s life. She’s done it for a long time, and she speaks with the voice who has seen it all. If you do any type of vital work in the world—leading people, creating, or simply envisioning change and a future that may or may not exist yet—and haven’t read The Creative Habit, you really owe it to yourself to pick it up and read it. Quickly.
  3. The last name is this list is also a heavy weight. Steven Pressfield is an author and screenwriter, most notable (perhaps) for The Legend of Bagger Vance, starring Matt Damon, Will Smith and Charlize Theron. He’s also published more than half-a-dozen works of historical fiction. However, in 2002 he published a little (relatively) book called The War of Art that has proven to be a game-changing work for many of us artists, creatives, and folks that just need to get stuff done. Pressfield writes with a directness, vulnerability, and authority that is seldom seen. It’s both practical and conceptual, and is worth reading repeatedly (once a year maybe?)

In my opinion, these three people are great places to start if you want to be challenged about productivity and creativity from people who are actually doing it. They are not consultants; they have seen the battles, and slogged through the frustrations and disappointments of trying to bring something to the world that is new, refreshing and effective.

Sunday Spine

I’ve been reading Twyla Tharp’s book The Creative Habit, and it’s really great: practical productive ideas on creating from a long-time practicer. She talks about the need for every creative work to have a “spine”, something which knits the whole work together. It answers the question, “What am I trying to say?” with ruthless clarity and conciseness.

What’s interesting to me is that the spine is not necessarily the same thing as what the audience/public/congregation sees or hears or experiences. That’s the story; the spine belongs to the creator or team of creators that orchestrate it.

For those of us who work on Sunday, I think we have the opportunity to think about spines as well. We already know our story (and it’s a good one); but we don’t always think about our particular spines. In my context, a spine may be anything that holds a set of songs together besides the obvious (a journey towards God). For better or for worse, this past Sunday my “spine” was a musical one: it was the concept of a power trio. Could I (a) have no acoustic guitar; (b) play slide in open tuning; (c) re-arrange some familiar songs to have a heavier, bluesier feel to them; and (d) do all of this without it becoming distracting or prideful?

In regards to the spine, “What am I trying to say?”

I am trying to say that worship music can be bluesy and soulful and still congregational. 

That was my thinking, but a spine can be just about anything: it may be a stylistic approach to the songs; it may be a progression of musical keys; it may be a subtle facet of spirituality—meditation or contemplation, say—that’s not overtly being discussed but that I’ve been working with.

Now, here’s the deal: First, in Sunday worship “business”, spines are not necessary. We’ve been handed a story to tell, and it’s up to us to tell it clearly and compellingly. In a sense, we don’t need spines.

(I hope I don’t need to tell you that spines should never detract or distract from the story. People shouldn’t notice that all your songs were in the key of A; they should notice this God that we believe in.)

But spines enrich our stories. They give us the opportunity to make our Sunday stories multi-layered and rich.

They also infuse our creative lives with fresh wind.

(I daresay they make it fun.)

What some of us need is a dose of creative energy, a breathe of fresh air to engage our thinking and give us the strength and focus to run another leg of the ministry race that we’re in. Ultimately, I think that spines are a useful tool to keep us engage over a period of time with the work we do.

(By the way, I also use the concept of a “spine” when I’m developing a sermon; it governs what stays in and what goes out. In this sense, sermon prep for me is like poetry. It’s about editing down to the essentials and trusting that what is left over after the process is sufficient and essential.)

What spine can you insert into your work this week? What would give you energy?

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